Alexina has never not been marketing. As a young girl, she would write and draw her own catalogs for “products” she designed and created branding for cafes, stuffed-animal health insurance, and The International Society for Nature (a nonprofit she founded with her best friend that boasted an impressive five members). For over seven years she has written, promoted, published, and managed blogs on diverse subjects including psychology, linguistics, writing, reading, and history. She brings her editing, planning, and writing skills to Now IT Matters to do more good better. In her free time Alexina is a voracious podcast listener, amateur but ambitious gardener, and avid learner of anything and everything.